Publication: frankie (frankie press)
Tag Line: Design / Art / Photography / Fashion / Travel / Music / Craft / Home / Life
Intended Readers: Adolescents and yuppies who have a fancy for quirky hipster-esque photography, illustration and an appreciation for interiors, the lives of strangers and witty writers having a rant about the champagne troubles of life. There is a definite girly twist.
What to Expect Inside: A two-month calendar against a floral background with the flip-side doubling as a poster, photographs with vintage filters, indie fashion designers, illustrations, interviews with creative people, recipes for various small treats, recommendations for internet shopping and editorials expressing social anxieties.
Notable Segments: Everyone Has a Story, I Love My Shop, Pretty Pictures, Frank Bits, Dear Frankie, 30 Days Experiences and Music Talks.
Notes: This magazines embodies the alternative yet still adorable and artsy side of the magazine scene in Australia. Printed on matte pages with issues every two months, there is certainly lots of work that goes into these publications. There is no need to give the reader the latest scandal or trend alert, but a culmination of various pockets of lif. Many things get covered from issue to issue - life in Afghanistan, jam recipes, music interviews, collections of op-shop buys, a month without swearing, rants about the strains of awkward relationship moments and contemplation on the big issues in life like ‘what is coolness?’ - there is a definite charm about frankie. Plus lots of cute and vintage pictures of inanimate objects. Lots of them.